Digital and Campaign Lead – Population Health Programs

We’re looking for a Digital and Campaign Lead to lead a small team and shape and deliver high‑impact health promotion campaigns across digital and traditional channels.

This role exists because:

• Our cancer and women’s sexual and reproductive health digital platforms and campaigns continue to grow in scale, ambition and national reach.
• We want to build on the success of our Can We campaigns, recognised for their creativity, inclusion and real‑world impact.
• We need a skilled campaign leader who can blend strategy, creativity, data and community insight.

This is a specialist role with leadership responsibility, working closely with program teams, creative partners and funders.

What’s Population Health Programs?

You’ll be part of ACON’s Population Health Programs Unit, a collaborative team working across:

• Cancer prevention and screening
• LGBTQ+ women’s health
• Digital engagement and social marketing

The team designs community‑led, evidence‑based campaigns that develop personal skills, challenge stigma, improve access to care and help LGBTQ+ people live healthier lives.

Our Population Health Programs Unit are nationally recognised for:

• Innovative social marketing, including the Own It cervical screening and Be Unapologetic alcohol and cancer risk campaigns
• Inclusive and affirming screening initiatives, such as pop-up cervical screening clinics at pride events
• Strong partnerships with government, clinicians and community organisations
• A clear focus on equity, access and impact

Ok, so what’s the role?

As the Digital and Campaign Lead, you will:

• Lead the planning, delivery and evaluation of major health promotion campaigns
• Shape creative direction and develop strong, clear briefs for agencies and suppliers
• Oversee digital channels, websites and content, including SEO and performance optimisation
• Use audience insights and data to guide messaging and campaign decisions
• Present campaign strategies, results and learnings to funders and stakeholders
• Manage relationships with creative agencies and production partners
• Lead, support and mentor a small team, building skills and confidence
• Ensure campaigns are inclusive, trauma‑informed and equity‑focused

In short, you’ll take great ideas and turn them into campaigns that people see, feel and act on.

Who are we looking for?

You might be a great fit if you:

• Have strong experience in digital and integrated campaign delivery
• Know how to balance creativity with evidence, data and evaluation
• Can lead projects, people and partners with clarity and care
• Are confident working with government, community and clinical stakeholders
• Care deeply about health equity and LGBTQ+ communities
• Enjoy working in a collaborative, purpose‑driven team
• Experience in cancer prevention, screening or women’s health is a bonus, but not essential.

How can I find out more details and apply?

If this sounds like you, we invite you to apply to join our team and help us make a meaningful impact on the lives of those we serve. By joining us, you will be part of a mission to create a healthier and more inclusive community.

We’d love someone who has experience already in this area but people at all levels of experience are absolutely welcome to apply. We highly encourage Aboriginal and Torres Strait Islander people, people from CALD backgrounds, people with disabilities, and people of all genders to apply.

For more information on the role, please contact Scott Walsberger, Population Health Programs Unit Manager, via email at swalsberger@acon.org.au or 0482 187 353.