Social Media - making it work for you

Laying the Foundations: Building a Social Media Presence, accepts that there is confusion around social media and the best way forward to make it work for your organisation but points out that “at its core, the purpose of social media—to enable the telling of a story, spark conversation, or record a moment in time—is no different to forms of communication that are thousands of years old.”  It suggests several strategies that help make it accessible.