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Gone are the days when a charity could survive on the donations of an unquestioning, kind-hearted public.

Gone are the days when a charity could survive on the donations of an unquestioning, kind-hearted public.  Why profit shouldn't be a dirty word for the not-for-profit sector looks at the need for charities to show that they can do more good by investing in growth rather than eking out a hand-to-mouth existence in a constant battle to minimise overheads.